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17 Things Everyone Who Studies Marketing at University Knows To Be True

If you studied Marketing at university, you’ll know the following things to be true.

1. Onions have become an important part of your life.

Just the one onion, actually. With all of its layers. In every single exam.

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2. And you’re now fluent in jargon.

You may not always know exactly what you mean but if you speak with enough confidence people rarely seem to notice or even care.

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3. Things rarely make sense until week 10/11. If at all.

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4. And people still, for some unknown reason, assume that your degree is an easy option.

5. You spend a shocking amount of money on printing credits.

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6. And an upsetting amount of time proofreading.

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7. TED Talks or Youtube videos 100% count as research.

For every paper you read as research, watch 5 videos to balance it out.

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8. And abbreviations save lives.

Even something as simple as changing social media to SM saves time and word count.

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9. The only thing worse than reports are group reports.

This is true in every subject but especially in marketing when everyone wants to be seen as the genius who came up with the idea.

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10. You should never pick Apple or IKEA as a case study. 

It’s been done so many times you will be judged by tutors and students alike.

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11. Sometimes you feel as though you’re also studying for a maths degree.

As much as you don’t want to admit it, there is a lot of maths within marketing. Final numbers of percentages always make you look like you know what you are talking about.

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12. Creative sides are a must.

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13. As is getting to know apps like Hootsuite.

You just know that every employer will ask about them.

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14. You hear a lot about how great your job prospects will be.

15. But worry that you’ll have to start in sales before you can get into general marketing.

It’s a foot in the door though.

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16. You see and over-analyse marketing strategies everywhere you go.

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17. And although marketing can often be a bit of a headache at times, you don’t regret your decision to study it at all.

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