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16 Things You’ll Only Understand If You Studied Marketing at University

Marketing is not the same as sales.

1. Your friends and family are never entirely sure what your degree is actually about.

“So, do you sell things or…?”

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2. Dreading group projects because of all the huge egos and creative discontent.

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3. Analysing every advert you see.

Much to the annoyance of others.

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4. The marketing mix basically becomes your life mantra.

You can list those 4P’s/7P’s in your asleep if need be!

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5. Having to deal with the fact that other business students seem to think you have it easy.

No 😊

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6. Because they clearly don’t understand just how exhausting it is to be creative every single day.

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7. Regularly feeling personally victimised by Adobe Photoshop, InDesign and Hootsuite.

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8. Avoiding huge brands for your case studies like the plague.

Cocoa Cola ❌ IKEA ❌ Apple ❌

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9. The sinking feeling you get every time you have to work out statistics.

I’m sorry, is this a Maths degree?

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10. Counting TED Talks as revision.

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11. And being ridiculously excited whenever you get to watch one as part of a lecture.

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12. Deciding all that time spent on Facebook during your degree equates to“digital marketing experience”.

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13. The frustration when people think sales and marketing are the same thing.

Especially when those people are employers.

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14. Fearing you’ll have to go into sales before you can actually get your foot in the marketing door.

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15. And praying that the attractive job prospects you read about are actually true when you graduate.

please

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