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These Lancaster Students Made a Video So Cringeworthy It Hurts

We all remember Loughborough SU’s cringe sing-a-longs, but it seems they weren’t alone in the making of terrible promotional videos. 

A group of Lancaster students made this video to promote Lancaster University and it is the definition of cringe.

According to some Lancaster students, it is so bad that the university had to distance themselves from it, claiming no affiliation whatsoever.

It starts with an awkward father and son moment. 

The Daily Touch / via YouTube

The Daily Touch / via YouTube

The son isn’t happy at all about going to Lancaster and wants to stay in London, but his dad isn’t having any of it.  

The Daily Touch / via YouTube

The Daily Touch / via YouTube

Why didn’t he want to go? Probably because this lot were waiting for him when he got there… 

This guy

via YouTube

via YouTube

 The cool kid with a bass

via YouTube

via YouTube

And people awkwardly dancing in the gym

via YouTube

via YouTube

Watch the full video below.

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“Don’t be afraid, we are your friends!”

…yeah, very reassuring. 

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