Why No University Should Ever Try To Change Their Logo
Are you a university boss? Thinking of rebranding? Don’t. Seriously. It isn’t worth the agro.
April was the month both Warwick and Loughborough revealed their new logos, and neither went down well. At all. In fact, the student body at each university felt so strongly about how their institution is visually represented that they started petitions to have the rebrands revoked – and the signatures were in the tens of thousands.
Here are the two logo changes.
The new Warwick logo received harsh criticism and was likened to an aubergine.
Students expressed concerns that it looks “unprofessional” and doesn’t represent a high-class academic institution. But that isn’t all. Some students “fixed” the new logo and it wasn’t long before the memes and photoshop jobs came pouring in.
Some even featured Warwick’s VC, Nigel Thrift.
Loughborough saw a similar retaliation.
— Dan Scott ✐ (@CreativeBrummie) April 23, 2015
— Tom Steel (@TomSteel_) April 23, 2015
And a poll by The Daily Touch revealed that the majority of students “hate” the change.
After the petition against Loughborough’s logo reached over 12,000 signatures, the university decided to postpone the redesign.
A spokesperson had this to say: “The strength of feeling around the change in the visual identity highlights just how passionate our students, alumni and the wider university community are about Loughborough.
“We are therefore proposing that the roll-out of the new identity is paused at this point to allow us to take stock and to listen to concerns, as we are aware that the majority of those commenting have only seen a very small part of a wider reputation and profile strategy.”
Always consult your students before making such a huge decision. Particularly one that costs tens of thousands of pounds.